the tech talk @ sankeerth.com

How To Beat The Stock Market: Buy Companies With High Customer Satisfaction

Posted in Uncategorized by Sankeerth on May 19, 2007

Using a back-tested paper portfolio and an actual case, the authors of a study published in the Journal of Marketing found that companies at the top 20% of the the American Customer Satisfaction Index (ACSI) greatly outperformed the the stock market, generating a 40% return.

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